In 2019 81% Of Businesses Struggled To Scale Online! WHY?

Most digital marketing strategies fail because of four main reasons: The first is a lack of vision and a complete misunderstanding of your consumers’ wants and needs. Consumers are inundated with over 5000 commercial messages and over 30,000 impressions a day. Less than 1% of those make any impact at all.

So, how do you cut through the massive onslaught of advertising overload?

You need to have a clear vision of your product or service, coupled with the persona you wish to convey to your consumers. Performing research to determine your consumers’ wants and needs is crucial, and then all your marketing efforts should be focused on that. You need to “make it all about them”—your consumer.

Here’s a big secret: they don’t want it to be all about you!

So, how do you cut through the massive onslaught of advertising overload?

You need to have a clear vision of your product or service, coupled with the persona you wish to convey to your consumers. Performing research to determine your consumers’ wants and needs is crucial, and then all your marketing efforts should be focused on that. You need to “make it all about them”—your consumer.

Here’s a big secret: they don’t want it to be all about you!

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Our Clients

Market Research

Your brand, your story, and your client are unique. Today’s consumer-centric tech world is fast-moving, dynamic, and ever-changing. Market research is essential to embrace new consumer technologies so that we can reach people and communicate with them, where they are in new and more relevant ways, leading to better insights and understandings.

SEO

You work hard on your business, but does it still feel like your online efforts are going nowhere? Over 4.5 billion people use the internet. SEO strategies can boost your brand to better show up in Google searches and help you reach countless more potential clients who are looking for what you have to offer.

Web Design​

Don’t lose your chance to nail your first impression. Your website is the face of your business. Take your company to the next level, and build audience trust with a world-class website. Users shouldn’t just visit your website—they should love your website. Make your company stand out by raising the bar on digital branding and turn those visiting into paying customers.

Social Media​​

Running social media channels is time-consuming and somewhat overwhelming. You can be successful on social networks and social platforms and expand your customer base with the help of professionals. It’s more than just posting a bunch of stuff and hoping for the best. Knowing when and where to post is essential.

Video & Photo

Consumers browsing the internet have a short attention span. One of the best ways to reach and grab their attention is through video. Videos allow visitors to consume more content faster, and it's also the way consumers choose to consume content. Visitors are much more apt to engage with videos than with static text, so creating more interactive and visual content is essential. More than 90% of consumers access video content on the web today.

Branding & Identity

You may feel lost trying to stand out among the crowd of your competitors. One of the best ways to stand out is to establish a brand identity for your unique company. Your brand identity is the culmination of how your brand looks, feels, and speaks to customers. It influences the entire customer experience and ultimately affects how others view your credibility and business. With all this at stake, your brand identity will not magically reveal itself overnight. It requires time, research, and deep thinking, but the results are worth it.

Strategy​​

As we know, no two strategies are the same. To create a proper marketing strategy for your company, it is essential that we have a thorough understanding of its background, existing efforts, competition, goals, and—most importantly—its consumers.

Our Team

Every successful business needs a team of support behind it. Made up of an agile team of marketing consultants, branding experts, video storytellers, web designers, creatives, and visionaries, Qapital Consulting creates an effective consumer journey in everything we do.

We excel at what we do and we love every moment of it.

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20 E Thomas Rd Phoenix AZ , 85012

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