10 to Help Your Business Thrive Online

| Digital Marketing Agency in Phoenix

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Social media is a recipe for constant comparison.

When you’ve sacrificed an endless amount of time and heart into your business, it can feel intimidating, frustrating, and even lonely presenting it to the competitive world of social media.

But it doesn't have to be that way.

With a lot of strategy (and a little patience), you can ignite engagement among your unique brand and some of the 3.8 billion social media users out there.

They say content is king. When combined with strategy—you can checkmate.

Here are 5 social media content tips and 5 social media strategy tips to help your business succeed.

5 Social Media Content Tips to Increase Business Exposure

1. Diversify your content

Don’t put all of your eggs in one basket.

If you post the same design and content again and again, your audience may grow tired and bored. You must keep them on their toes.

Create blog posts, infographics, stories, illustrations, and videos. Try out Facebook, Instagram, Twitter, YouTube, etc. Diversifying your content and where it’s posted can engage and expand your current audience.

After testing, you’ll better understand which platforms and media speak to your target audience and where to concentrate your efforts.

2. Focus on storytelling & education first

When advertising amidst your crowd of competitors, it can seem almost impossible to be seen or heard.

You have the ability to make your brand stand out by resonating with your audience. Storytelling provides a human element to your brand, allowing consumers to better relate to you.

Tell the authentic story of your brand. Your struggles. Dreams. Hopes.

Share your story, and share your knowledge with them. Offering education-based content to your followers provides value to your posts. It shows you care about them and that you know your stuff.

As a modern-day, superhuman business owner, you might not have time to create educational, customized content for your followers. Hiring an education-based digital marketing agency in Phoenix could help provide you with this and let you put your energy elsewhere. 

3. Interact with your audience

Again, many want to connect with your brand as they do with their friends on social media. One ideal way to do this is to interact with your followers as much as you can. Reply to their comments and messages. Share their online reviews or content they’ve created or written about your brand.

Make it about them. 

4. Invest in video marketing

About 80% of brand audiences prefer live videos to traditional social posts.

Videos on social media get 1,200% more shares than other media does—combined.

Even more, 92% of those who watch mobile videos share them with others.

Give the people what they want. In return, they’ll share and organically expand the reach of your messages for you. 
 
Video is becoming an essential marketing asset for companies. But it can be challenging to have all of the equipment, staff, and resources needed to market your business on top of running it. Scoring a digital marketing agency with video marketing consultants in Phoenix may provide you with the eye-catching content your brand needs.

5. Influencer marketing

The ROI of influencer marketing is as high as 650%.

Influencers are taking over social media platforms. Instead of competing against them for engagement, join them.

33% of respondents in a study said they trust influencers as the #1 source for influencing their buying decisions. Partnering with a relevant influencer can deliver that necessary human element and promote trust within your audience.

5 Social Media Content Tips to Increase Business Exposure

1. Diversify your content

Before you start posting, figure out what your intentions are:
Why are you using social media? Do you hope to convert followers into customers? Promote brand awareness? Receive suggestions from and learn more about your target audience? Increase website traffic?

Determine what you want to get out of it so you can concentrate your efforts and successfully reach your goals. 

One, classic rule of thumb is to make sure your goals are S.M.A.R.T:
  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound
Using that framework, your goal could look somewhat like this: 

We will post links on Facebook and Instagram to increase traffic to our website by at least 25% by next quarter. 

Collaborating with a digital marketing agency in Phoenix could help you determine and jumpstart your marketing and social media goals. 
 

2. Learn about your audience

Before you start talking, know whom you’re talking to. You want to produce content your audience will like, comment on, and share with their following. To do this, you must understand who your audience is.

Learn your target customer’s
  • Age
  • Average income
  • Interests
  • Location
  • Job title 
  • And anything else you can learn about them. 
You can do this by using analytic tools, insights, and programs and by engaging and interacting directly with your audience. 

3. Test and retest

After strategizing, planning, and implementing your social media campaign, it’s time to take a step back and see how you’re doing.

As you analyze and determine metrics for your content, prioritize engagement, click-through rates, and conversion rates. For example, if your goal is to increase web traffic, you’ll probably want to measure click-through rates. To increase brand awareness, you could view how many impressions your posts have. 

Because you diversified your content, you can test and retest which types of content, media, and platforms drive your desired metrics. 

Whether you end up focusing on Instagram, Facebook, LinkedIn, or all three, make sure your metrics align with your primary S.M.A.R.T goals.

This might seem like a lot more important work you don’t have time for. Hiring a digital marketing agency in Phoenix to both create content and test/retest for you could be the ideal route to your social media marketing success.

4. Customize for each platform

As more and more social media platforms take the stage, it can seem unattainable to keep up with the different trends and tools.

While Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and TikTok may all fit under the social media category, each one embodies a unique style and requires different approaches for success.

Twitter has a 280 character limit. LinkedIn does well during business hours  working professionals. Pinterest reaches women ages 25-54. Facebook does better with shorter captions.

Each one is its own beast. Knowing and understanding how to wrangle each one and customizing your content for them is crucial to an effective strategy.

5. Cross-promote your channels

The last thing you want is to spend hours and hours curating your strategic content for no one to see it.

Cross-promoting your social media profiles and pages on your other sites and advertising materials is a great way to encourage followers.

One great way to do this is by displaying icon links to your social media channels in the header and/or footer of your website.

To make this easier, you could get a digital marketing agency in Phoenix to manage both your social media and web design.


The life of a business owner is jam-packed with constant change, adaptation, and roles. With the social media world moving faster than ever, it can feel hard-pressed to keep up with the sprint. Teaming up with a digital marketing agency in Phoenix with social media, SEO, web design, video production may just be the thing you need.

Whether you simply need help with your social media or all of the above, all we want is to see you succeed. You built it, we scale it.

Qapital Consulting - Digital Marketing Agency in Phoenix

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