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Social media is a recipe for constant comparison.
When you’ve sacrificed an endless amount of time and heart into your business, it can feel intimidating, frustrating, and even lonely presenting it to the competitive world of social media.
With a lot of strategy (and a little patience), you can ignite engagement among your unique brand and some of the 3.8 billion social media users out there.
They say content is king. When combined with strategy—you can checkmate.
Here are 5 social media content tips and 5 social media strategy tips to help your business succeed.
Don’t put all of your eggs in one basket.
If you post the same design and content again and again, your audience may grow tired and bored. You must keep them on their toes.
Create blog posts, infographics, stories, illustrations, and videos. Try out Facebook, Instagram, Twitter, YouTube, etc. Diversifying your content and where it’s posted can engage and expand your current audience.
After testing, you’ll better understand which platforms and media speak to your target audience and where to concentrate your efforts.
When advertising amidst your crowd of competitors, it can seem almost impossible to be seen or heard.
You have the ability to make your brand stand out by resonating with your audience. Storytelling provides a human element to your brand, allowing consumers to better relate to you.
Tell the authentic story of your brand. Your struggles. Dreams. Hopes.
Share your story, and share your knowledge with them. Offering education-based content to your followers provides value to your posts. It shows you care about them and that you know your stuff.
As a modern-day, superhuman business owner, you might not have time to create educational, customized content for your followers. Hiring an education-based digital marketing agency in Phoenix could help provide you with this and let you put your energy elsewhere.
Again, many want to connect with your brand as they do with their friends on social media. One ideal way to do this is to interact with your followers as much as you can. Reply to their comments and messages. Share their online reviews or content they’ve created or written about your brand.
Make it about them.
The ROI of influencer marketing is as high as 650%.
Influencers are taking over social media platforms. Instead of competing against them for engagement, join them.
33% of respondents in a study said they trust influencers as the #1 source for influencing their buying decisions. Partnering with a relevant influencer can deliver that necessary human element and promote trust within your audience.
As more and more social media platforms take the stage, it can seem unattainable to keep up with the different trends and tools.
While Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and TikTok may all fit under the social media category, each one embodies a unique style and requires different approaches for success.
Twitter has a 280 character limit. LinkedIn does well during business hours working professionals. Pinterest reaches women ages 25-54. Facebook does better with shorter captions.
Each one is its own beast. Knowing and understanding how to wrangle each one and customizing your content for them is crucial to an effective strategy.
The last thing you want is to spend hours and hours curating your strategic content for no one to see it.
Cross-promoting your social media profiles and pages on your other sites and advertising materials is a great way to encourage followers.
One great way to do this is by displaying icon links to your social media channels in the header and/or footer of your website.
To make this easier, you could get a digital marketing agency in Phoenix to manage both your social media and web design.
The life of a business owner is jam-packed with constant change, adaptation, and roles. With the social media world moving faster than ever, it can feel hard-pressed to keep up with the sprint. Teaming up with a digital marketing agency in Phoenix with social media, SEO, web design, video production may just be the thing you need.
Whether you simply need help with your social media or all of the above, all we want is to see you succeed. You built it, we scale it.