7 to Look Out for in 2020

| Digital Marketing Agency in Phoenix

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2020 is one for the history books.

With the constant change in the world, businesses must keep up to stay in the game.

It may seem difficult at times, but there are many expert ways to grow your business and success amidst challenges that may arrive. 

At the start of the new decade, here are 7 digital marketing trends to look out for in 2020.

1. Chatbots and messenger platforms

Not every company can have a customer service agent near the phone 24/7. That’s why chatbots are the customer service agents of the future.

They are more accurate, quick, available—and aren’t short with customers. When consumers have a question, 82% want an “immediate” response. A chatbot’s quick response allows customers to make buying decisions that much faster.

In a survey, 63% said they would rather message with a chatbot than with a representative of a company.

Overall, it’s more conversational. Faster. More personalized. It’s the connection today’s consumers want. That’s why 80% of companies want chatbots in 2020.

With technology and trends moving faster than ever, it might be overwhelming to navigate tools like chatbots on your own. Partnering with a digital marketing agency in Phoenix might be the right solution to help you and your business keep moving forward. 

2. Personalization

“A person’s name is, to that person, the sweetest and most important sound in any language.” – Dale Carnegie, “How to Win Friends and Influence People” 

  • 79% of consumers get frustrated and annoyed when content isn’t relevant to them. 
  • 80% would rather invest in businesses that offer personalization.
  • 90% say personalized ads are more attractive. 
  • EmailMonks’ Kevin George affirms that “personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.”
To combat this, it’s estimated that this year, about 90% of digital marketing agencies will utilize personalization in their campaigns.

Big names in business prove the power of personalization. Netflix’s recommended movie titles, Amazon’s very accurate product suggestions, and Spotify’s personalized playlists make for loyal, satisfied customers.

3. Video isn't optional

If you’re not on the video train yet, you better hop on because video marketing might just be the most important marketing trend of 2020 and the future. 

Videos make for more emotional connection, conversions, traffic, and revenue. 
Here are some stats to back it up: 
  • Placing a video on your landing page can increase conversions by 80%.
  • 64% say videos make them more likely to buy a product or service.
  • Websites with videos on their home page can be 53x more likely to make it on the first page of Google search results and increase business exposure. 
  • Businesses that use video increase their revenue 49% quicker than those that don’t.
That’s just scratching on the surface (learn more about the importance of video marketing here). It can be difficult to have all the resources, equipment, and skills necessary to produce videos on your own on top of running a business. Hiring a video marketing consultant in Phoenix could help you take your advertising to the next level. 

4. Voice search optimization

“Hey Alexa, what are the digital marketing trends for 2020?”
Consumers are adopting a new way to find information in 2020.
With the normalization of Amazon’s Alexa and Google Homes in households, more and more people are using voice searches to obtain information.

Surveys show that 
  • 55% of homes in America will have a smart home speaker assistant by 2022.
  • 72% of people who own these devices use them daily.
Now, what do we do with this information?
The language people use when operating Google on their phone or computer is often different than the words they use when speaking the search; people tend to use longer, more fluid sentences and questions when voice searching compared to when typing a search.

Thus, it’s more important than ever to make sure your keywords are not only optimized and relevant for both, but your company must be on Google My Business (GMB) listings to increase business exposure. Finding a digital marketing agency in Phoenix to help you reinforce your SEO and establish your GMB listing is crucial to reaching consumers. 

5. Influencer marketing and user-generated content

Influencer marketing doesn’t seem to be going anywhere—one study shows the amount spent on influencer marketing could reach $10 billion by next year
And for good reason: 
  • About 86% of women go to social media prior to making a buying decision. 
  • 63% of consumers trust influencer reviews more than what the sponsoring business has to say. 
  • 58% of people have made a purchase in the past six months because of an influencer’s post.
  • The ROI of influencer marketing is as high as 650%.
Partnering with a relevant influencer is one social media strategy of many that can deliver that necessary, human element and promote trust within your audience. It brings authenticity and delivers targeted content to your audience, giving you credibility, and helping you increase business exposure. 

6. Interactive social media "stories"

In the never-ending quest to understand your customer, we often forget a simple way to reach them:

Talk to them.

One great way to engage with your social media followers is through the 24-hour story feature on Instagram, Facebook, Snapchat, and WhatsApp. Using stories to engage with your audience can
  • organically increase brand awareness
  • increase business exposure and web traffic
  • Build relationships and engagement with followers
  • Reach younger audiences
If you aren’t familiar with stories, you might wonder how they are more engaging. Stories come with several interactive tools such as 
  • Polls, surveys, and quizzes to engage and learn about your audience
  • Easy link access for websites 
  • Geofilters and location tags
  • Mentioning/tagging other brands or users
  • Live video (which is increasing in popularity [Link to social media blog post])
  • Options for clear call-to-actions 
Using social media to engage your audience not only expands your insights, but consumers enjoy your relevancy and authenticity. Not familiar with social media’s new trends and features? Team up with a digital marketing agency in Phoenix to start connecting with your audience online.

7. Content marketing

You might spend time curating the perfect ads but aren’t seeing any results.

In 2018, 30.1% of Americans had an ad-blocker on their electronics. Of the rest who don’t, over half wish websites were bombarded with fewer advertisements.

People just don’t like ads. The solution? Create education-based, free content instead. [link to EBM blog post]

88% of B2B content marketers agree that creating content produces a more trusting audience. Consumers prefer and act on content marketing materials more: 

  • Small businesses that have blogs receive 126% more leads than those without one.
  • Content marketing produces 6 times more conversion rates than traditional methods.
Be the brand that customers don’t mind seeing ads for in their feeds. Receive guidance from an education-based, digital marketing agency in Phoenix to help you offer trust and quality content to consumers.

Why You Need to Hire a Digital Marketing Agency

Overall, things are changing for the good. Don’t get left behind. Attempting to apply these cutting-edge strategies yourself might be difficult to accomplish on your own. Good thing is, you don’t have to. Team up with Qapital Consulting, Digital Marketing Agency in Phoenix to start reaching and engaging your audience the 2020 way.

Qapital Consulting - Digital Marketing Agency in Phoenix

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