Six Winning Online Visibility Tactics (That Really Work) - Pt. 1
Published: December 3, 2021
By Todd Taylor, Sr. Marketing Director – Qapital Consulting, LLC
We expect (and are pitched!) Our digital marketing tactics will produce our desired results if we spend on Ad Words and social media placements. Spend more and get more leads. But unfortunately, that is not always the case. So how do we know where to spend and gain an online presence? Let’s first talk about tactics. There are so many “tactics” that all claim to deliver the most reliable results, but which combination should you choose? The digital marketing world is also filled with acronyms, jargon, and buzzwords. It can be hard to know what will work for you. Wouldn’t it be more efficient to utilize an online visibility approach that works all the time? The challenge is to know what direction to take. Ad Words, PPC, SEM, CPC, SERPs, and DRM are all tactics that look good on paper but don’t consistently deliver results. In this three-part article, we want to address six proven and simple tactics essential to Digital Marketing Success in 2022…
The six winning tactics are:
- Market Research
- Brand Identity
- Website Development
- Social Media Management
- SEO
- Video
These six tactics have proven to work time after time and provide the best return on their investment. They are not complicated or confusing; they’re pretty simple once you understand how they work together as one cohesive unit. In this part 1, we’ll look at market research and brand identity first. The others will follow in parts two and three. Let’s break it down, shall we?
Market Research
Since the world of marketing is constantly changing, it’s essential to stay on top of trends. Market Research is vital for staying relevant in this new digital age, which means that small business owners and entrepreneurs need to be more active than ever. Your brand, your story, and your client are unique. Today’s consumer-centric tech world is fast-moving, dynamic, and ever-changing. Market research is essential to embrace new consumer technologies to reach people and communicate with them, where they are in new and more relevant ways, leading to better insights and understandings.
Market Research is vital for any company seeking to understand the emotions of its customers and potential clients. Emotions play a huge role in purchasing decisions. Research has shown, but it’s not always the case, that people tend to be more attracted to products or services that solve a pain point. Understanding what makes them tick will help you better serve their needs and build trust with them over time. Marketers know this all too well, which is why they spend so much time perfecting their brand message and packaging, from logo design to font choices and so on. Market research allows you to drill down to the psychology behind how emotions affect buying behavior and what you can do when developing your marketing strategy. It also helps you see what your competitors are doing, what is working, and what is not.
The most important thing to remember is that consumers are emotional beings who don’t always buy something because they need them or have a problem that needs solving – they also buy things because of their feelings towards certain brands.
| “It is surprising that so many small businesses do not conduct market research on their competitors and their customers before launching a new product or service.” Henry Ford |
As a business owner or entrepreneur in this digital age, you must stay ahead of the curve to remain relevant with research to help foster new ideas for marketing campaigns and social media promotions. Now that you know how important market research is to your overall marketing approach, you’ll want to find an experienced partner that can help you achieve success in today’s rapidly evolving marketplace!
Brand Identity
Brand identity is crucial to any marketing effort. Your brand identity is the culmination of how your company looks, feels, and speaks to its customers. Ambiguity will create mistrust. With all this at stake, your brand identity will not magically reveal itself overnight. It requires time, research, and deep thinking, but the results are worth it.
Do you know what your brand is? If you’re a small business owner, the chances are that the answer is no. Your brand identity is one of your company’s most essential elements, and if not set in stone and consistent with your target consumer, you will undoubtedly miss the mark every time. Brand Identity plays a significant role in how customers view and interact with your product or service, so let’s explore why branding is vital to your overall success!
When we first start on our journey of business ownership, we generally have a clear idea of the kind of success we want to achieve. We might not know exactly how it will happen or what form it will take, but our vision is usually pretty big! For those who are just starting on their own with no previous experience in either working for themselves or running a company, there can often be a lot of pressure from family and friends about whether you’ll make it. It’s important to remember why you decided to go into business – what was your original motivation? Whatever this may be – financial security, creative fulfillment, or simply the desire for independence – do not lose sight of this goal.
Brand Identity is an integral part of your business, but it isn’t the only piece. While you should have a focus on branding your company, other aspects are just as important. Your brand needs to fit in with what you do and how you operate. If there’s no connection between these two areas, it doesn’t matter how great your logo or marketing campaign is because people won’t take action when they don’t understand what you’re trying to say!
Six Winning Online Visibility Tactics (That Really Work) – Pt. 2
Make sure and read parts two and three to see how these tactics will work for you - every time!
The internet is a powerful tool for any company looking to grow. With Qapital Consulting’s six winning online visibility tactics, your business will get more attention online than ever before. These tried-and-true methods have been proven over time to produce outstanding results for our clients, and they can do the same for you. Don’t just take our word for it – Testimonial Video Contact us today to get started: Schedule a Consultation
