Six Winning Online Visibility Tactics (That Really Work) - Pt. 2
Published: December 3, 2021
By Todd Taylor, Sr. Marketing Director – Qapital Consulting, LLC
We expect (and are pitched!) Our digital marketing tactics will produce our desired results if we spend on Ad Words and social media placements. Spend more and get more leads. But unfortunately, that is not always the case. So how do we know where to spend and gain an online presence? Let’s first talk about tactics. There are so many “tactics” that all claim to deliver the most reliable results, but which combination should you choose? The digital marketing world is also filled with acronyms, jargon, and buzzwords. It can be hard to know what will work for you. Wouldn’t it be more efficient to utilize an online visibility approach that works all the time? The challenge is to know what direction to take. Ad Words, PPC, SEM, CPC, SERPs, and DRM are all tactics that look good on paper but don’t consistently deliver results. In this, part two of a three-part article, we want to address six proven and simple tactics essential to Digital Marketing Success in 2022…
The six winning tactics are:
- Market Research
- Brand Identity
- Website Development
- Social Media Management
In our last article, we looked at Market Research and Brand Identity. Now we’re going to dive into the next couple of winning tactics – Website Development and Social Media Management Let’s break it down, shall we?
Website Design and Development
The website you have for your business is one of the most essential marketing tools you can invest in. Everyone who comes to visit your site should be able to identify with what your brand represents easily. Any time they come across another piece of branding (your logo, products, services, marketing collateral), it should remind them of your company’s values. It should also let your prospects know that you understand their needs, desires and how you will provide a solution to them. The more cohesive all these elements are, the better chance you will have at achieving success!
With relevant, engaging content, branding, marketing, and design presence, it will be easier to build trust with your customers, increase awareness for your products or services, and ultimately grow your business. While many things contribute to creating a compelling brand identity (logo design, color schemes, etc.), one thing that can’t be ignored is web design!
Here are five key elements for an effective website:
- Content that is relevant and engaging.
- Usability that informs and is accessible to navigate.
- Aesthetics that grab attention and hold it.
- Visibility with content that is educational and searchable.
- Interaction that helps consumers convert. (Think buyer’s journey)
A great website is the face of your business. It’s the first thing people see when they search for your company online, and it can make or break your reputation. It should be beautiful, functional, and easy to use. Users shouldn’t just visit your website—they should love it. Make your company stand out by raising the bar on digital branding, turning those visiting into paying customers.
Social Media Management
Update Your Social Media Strategy – Social media is one of the most effective ways for any company or individual to reach consumers today. With over 2 billion people using Facebook every month (and another 1 billion on Instagram), businesses must update their social media strategy with consistent, relevant, and educational content.
Did you know that a recent survey revealed that the average person spends a whopping two hours and forty-six minutes per day on social media? That’s an incredible amount of time, considering most people only work 8 hours. Think about it for a second – 45% of your waking life is spent using Facebook, Instagram, LinkedIn, Twitter, Pinterest, or some other form of social media. If someone were to add up all the time they spend on Social Media in their lifetime…well…it would probably be crazy high! But who’s complaining when we have so many fun ways to keep in touch with our friends from grade school? But, when you have a business and want to produce results, social media is a great way to build trust because it generates social proof.
Social Media Management can be overwhelming, but now some people will post until the day, hoping and praying someone will use their service. Get off your phone and let professionals do the work for you – it’s time to take a selfie with someone else! Social media pros put themselves in front of your camera and create content that captures your voice and vision. Imagine: Your avatar is now seen as they craft Instagram posts, Facebook Live broadcasts, tweets quoting Shakespeare, or updating YouTube channel subscribers on things other than infomercials at 3 am.
5 Tips for Effective Social Media Marketing
- Have a social media strategy. Would you throw a party without a plan?
- Know your audience.
- Ensure your brand image is consistent.
- Post helpful and valuable content that fits with your business objectives.
- Monitor your results.
Managing your social media channels can be challenging, but there is a simple solution. Let the experts do it for you! Look for experts who know precisely where, what, and when to post to generate the best results.
The final part, three brings these six tactics together – don’t miss it!
The internet is a powerful tool for any company looking to grow. With Qapital Consulting’s six winning online visibility tactics, your business will get more attention online than ever before. These tried-and-true methods have been proven over time to produce outstanding results for our clients, and they can do the same for you. Don’t just take our word for it – Testimonial Video Contact us today to get started: Schedule a Consultation