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Six Winning Online Visibility Tactics (That Really Work) - Pt. 3
Published: December 3, 2021
By Todd Taylor, Sr. Marketing Director – Qapital Consulting, LLC
We expect (and are pitched!) Our digital marketing tactics will produce our desired results if we spend on Ad Words and social media placements. Spend more and get more leads. But unfortunately, that is not always the case. So how do we know where to spend and gain an online presence? Let’s first talk about tactics. There are so many “tactics” that all claim to deliver the most reliable results, but which combination should you choose? The digital marketing world is also filled with acronyms, jargon, and buzzwords. It can be hard to know what will work for you. Wouldn’t it be more efficient to utilize an online visibility approach that works all the time? The challenge is to know what direction to take. Ad Words, PPC, SEM, CPC, SERPs, and DRM are all tactics that look good on paper but don’t consistently deliver results. In this, part three of a three-part article, we want to address six proven and simple tactics essential to Digital Marketing Success in 2022…
Click here to read Six Winning Online Visibility Tactics (That Really Work) – Pt. 1
Click here to read Six Winning Online Visibility Tactics (That Really Work) – Pt. 2
The six winning tactics are:
- Market Research
- Brand Identity
- Website Development
- Social Media Management
- SEO
- Video
In our last two articles, we looked at Market Research, Brand Identity, Website Development, and Social Media Management. Now we’re going to dive into the two winning tactics that complete the six winning tactics that are guaranteed to increase your online visibility. They are – SEO and Video Let’s break it down, shall we?
SEO - Search Engine Optimization
It doesn’t matter how good it looks, how informative it is, or why it’s important to consumers. If nobody sees it – what good is it? Search engine optimization, or SEO, is the process of making your website more visible to online searches. Search Engine Optimization can be complicated, but there are many benefits when done correctly! It is essential because it increases traffic and visibility for your business’s website.
If you’re reading this, then it means that you are either looking for ways to improve your online visibility, increase your site’s search engine ranking, or just want to know more about what SEO is. SEO should be at the top of your list if you have a website and would like people to find it. If you’ve been wondering why your website isn’t showing up on the first page of search results, it’s probably because you’re not using SEO.
There are many reasons why someone might choose to work with an agency that specializes in SEO:
- They can help make sure your content is getting found by readers.
- They can optimize images so that Google sees them as relevant.
- They can help create videos that rank high on Google search results pages (or YouTube).
That being said, the internet is a vast and powerful tool. If you’re not harnessing its power, your competitors are. And when the search engines come calling, you’ll be left in the dust-literally! With Google’s infamous algorithm changes, all businesses must take time to understand how they can leverage SEO (Search Engine Optimization) to drive traffic and conversions.
The internet has revolutionized our lives and changed the way we do business in ways nobody could have imagined only two decades ago. SEO is a must for any business that wants to increase its online visibility, boost traffic and generate conversions. Make sure your website is up to snuff by enlisting help from a reputable company that guarantees results!
The average person spends over two hours on social media each day. That means that if you own a small business or brand, about 30% of the population could potentially see what you’re offering. However, for them to find you, they need to know where to look- which is why Search Engine Optimization (SEO) is so important! Remember this. You could hide a dead body on the second page of any search engine.
Video Production
Is video crucial to your marketing strategy? You’re damn right it is! Today, video is the way consumers are consuming content. People browsing the Internet have a short attention span, and videos allow your prospects and clients to consume more content faster. Consumers are much more apt to engage with videos versus static text, so creating more interactive and visual content is essential. More than 90% of consumers access video content on the web today. Video marketing isn’t easy, but there’s no better way to convert viewers into customers when done well. Over 70% of marketers claim that video produces more conversions than any other content. That is because a video is more engaging, memorable, drives more traffic, and holds almost every additional advantage over text.
Why Video is Important to YOUR Online Visibility?
Video production is the best way to increase your online visibility. It’s not just for large companies that can afford to spend $20,000+ on a commercial. Video marketing has become much more affordable.
While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and highly shareable medium to reach their audiences. In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined.
Caution: Like all other results-oriented online tactics, it is vital to understand what works effectively. Using Education-Based Marketing in your videos will produce higher conversions and return on investment. You’ve probably seen some videos out there with charming music in the background while someone talks at their desk trying to sell you something, right? That’s precisely what people are NOT looking for! Instead of selling from your screen as they do, try to educate your customers and prospects on the company’s benefits and solutions, which will help build trust. Remember the human connection and emotions we talked about earlier? That is what you accomplish when you use education-based video marketing.
There you have it – when used consistently, these six winning online visibility tactics guarantee online success…every time!
The internet is a powerful tool for any company looking to grow. With Qapital Consulting’s six winning online visibility tactics, your business will get more attention online than ever before. These tried-and-true methods have been proven over time to produce outstanding results for our clients, and they can do the same for you. Don’t just take our word for it – Testimonial Video Contact us today to get started: Schedule a Consultation
