9 REASONS YOUR BUSINESS NEEDS A VIDEO MARKETING CONSULTANT | QAPITAL CONSULTING, PHOENIX

Over 3.5 Billion Google searches are made every minute. Every second, 24,000 gigabytes worth of data is uploaded to the internet.

With the constant posting, downloading, streaming, trending, and scrolling of the digital world, you might feel like you and your business can’t keep up.
People browsing the internet today have short attention spans. At ever-changing, lightning-fast paces, how do we reach them?

Speak faster to your audience.
Speak more effectively.
camera, video, tv
Video allows your prospects and clients to consume more content—faster. Consumers are much more apt to engage with videos versus static text, so creating more interactive, visual content is essential to help you increase business exposure. But it can be difficult to have all of the equipment, staff, and resources needed to produce videos yourself on top of running your business. You don’t have to do it alone. Hiring a video production agency in Phoenix for your digital marketing efforts can help.

Here’s how.

9 Ways Hiring a Video Marketing Consultant can Help You Increase Business Exposure

1. Video produces powerful conversion rates

Videos turn passive scrollers into active buyers.

Strategically placing a video on your landing page can increase conversions by 80%.

Plus, video-watchers have 27% higher click-through rates and 34% higher web conversion rates.

Videos draw visitors in, promoting them to stay on your site—and, consequentially, be more likely to take action and buy your product or service.

2. Video promotes customer purchases

Let consumer statistics speak for themselves: 

  • 90% of consumers say videos help their buying decisions.  
  • 64% say videos make them more likely to buy.
Overall, businesses that use video increase their revenue 49% quicker than those who don’t.

Hiring a video production agency in Phoenix could be just the right move to increase your business’s exposure and revenue.

3. Video pairs greatly with email campaigns

hands, old, typing

Even the word “video” is a buzzword.

Simply using the word video in an email subject line raises open rates by 19%.
This can help you get past the barrier of getting people to actually open your email.

Even more, videos in email increase click-through rates by 300%.

4. Video increases business exposure and SEO rankings

ipad, google, seo

Let’s go back to the 3.5 billion + Google searches made each minute. It’s imperative that your website pops up in those results when users type in your keywords.

SEO-strategizing can be overwhelming and foreign to some. One trick to increase business exposure, engagement, and SEO rankings is hiring a video marketing consultant.

Websites with strategically placed videos on their home page can be 53 times more likely to make it on the first page of Google search results.

Dwell time—how long a user visits your site—affects how Google ranks your site.
Users tend to spend 88% more time on websites with video content, which increases your SEO score. 

Hiring a video marketing consultant could help you become better friends with Google. 

5. Video increases traffic

It’s straightforward: Websites with video receive 41% more traffic.

6. Video builds brand trust

training, course, learning and development

 

In this day and age, social proof is essential for business owners.

Video is a great way to add life to your brand and really connect with your audience. Once you establish that trust and prove to them that you understand them and their needs, they can better trust you with their purchase.

Video does this in a way simple text just can’t.

Investing in a video marketing agency in Phoenix could help you build your brand up and resonate with viewers.

7. Video encourages social shares

Whether it’s in a board meeting or with friends on Facebook, 92% of those who watch mobile videos share them with others.

On social media, video content gets 1,200% more shares than other media does combined. 

Don’t just reach your target audience—increase your business exposure by reaching their friends, families, and platforms.

8. Video shows consumers your business is relevant

eye, google, detail

 

In a world of ever-evolving times and trends, you want to show customers that you’re keeping up. 

As video marketing and platforms become more popular, grow along with them by hiring a video marketing consultant for your business.

9. Video is the people's choice

Give the people what they want.

72% would rather learn about your business via video.

It’s often both easier and more impactful to watch a video than read about a product or service. It captures the senses and requires the full attention of a viewer—making them not just a viewer, but a potential loyal customer.

Why Your Business Needs a Video Marketing Consultant

student, camera woman, filming
It is said, a photo is worth a thousand words. 
 
Then that would mean one minute of video is worth 1.8 MILLION words. 
 
 

Speak to your audience in the fastest, most effective way.

Increase your business’s exposure. Click here to speak with a video production agency in Phoenix today to get started.

You built it, we scale it.

the importance of social proof
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