Video marketing is vital if you are looking to improve your business online. People are much more likely to watch a video than read a large chunk of text. You can do many types of video content marketing, such as video interviews, tutorial videos, testimonials, live stream recordings, video blogs, and product video demos.
Now, on to those statistics. Did you know:
87% of video marketers see an increase in traffic to their site due to videos.
83% say it helps with lead generation.
80% say video directly caused an increase in sales.
95% of businesses want to increase their video spend over the next year.
Is it worth it? You’re damn right it is!