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Why Having A Strong Online Presence Is Essential For Business Success Today?
Published: July 15th, 2022
By Todd Taylor, Sr. Marketing Director – Qapital Consulting, LLC
In today’s digital age, online presence is more important than ever. A solid online presence will ensure your clients, prospects, and stakeholders understand your- why, how, what, and mission. If you’re reading this, there’s a good chance you have a small or medium-sized business. And if that’s the case, you should already know how important it is to have a solid online presence.
But if you’re like many small business owners, you’re still unsure why. You may have a website, but does that mean you’re successful online? Even if you’re not selling anything online, having a website and an active social media presence will let customers know that your business is credible and legitimate. And if you are selling products or services online, your website and social media accounts are essential for both marketing and customer service. So now that we know why an online presence is so important, there are many ways to improve your online presence, so let’s look at three best practices that will help get you there.
#1 Building A Good Web Design For Your Business
A properly designed website conveys to customers that you’re a professional business and take your work seriously. It also makes it easier for customers to find you online, increasing your chances of getting new business. So, what are some of the best practices when designing your website? The first thing to remember is that all three top search engines recommend that your website provides relevant and engaging content and that your branding is consistent with all other marketing avenues. These assets also include and none digital aids. The next thing to remember is that sometimes less is more. Packing your website with too much information can actually work against you. HubSpot recommends these top nine guidelines when developing your website in 2022: 9 Guidelines For Your Website
- Simplicity
- Visual Hierarchy
- Navigability
- Consistency
- Responsivity
- Accessibility
- Conventionality
- Credibility
- User-Centricity
When starting or running a small business, ensuring your website looks great and is easy to use is essential. If you are unsure how to obtain these guidelines, look for a digital marketing agency in Phoenix that can help you with all aspects of your web design, from creating a buyer’s journey to a custom layout and optimizing your website for search engines.
#2 Social Media Plays A Role In Online Success
Social media plays a big role in increasing your online presence, and using the right platforms to reach your target audience is essential. It helps you connect with new customers and keep in touch with current ones. If you did your market research, you know your demographic, and hopefully, you’ve designed all your marketing collateral to focus on their wants and needs. Let’s look at social media platforms to help you effectively get the most out of your online efforts.
- Facebook if you’re looking to reach a large audience quickly.
- LinkedIn if you’re targeting business professionals.
- Instagram or Pinterest if you want to showcase your products.
- YouTube for your video content.
Make sure it aligns with your overall marketing strategy and goals, whichever platform(s) you choose. Another great way to create social engagement is with blogs. Well-crafted and written blogs provide the content your consumers are looking for, and it helps establish you as an expert in your field. Blogs also help with SEO, which just so happens to be our next tip in helping your online presence.
#3 SEO – Search Engine Optimization
SEO, or Search Engine Optimization, is one of the most important aspects of any online presence. We like to use the term; “You can bury a dead body on the second page of any search engine, and it’ll never be found.” Without solid SEO and optimization techniques, a website can easily fall to the bottom of search engine results pages (SERPs), losing potential traffic and customers. If you aren’t familiar with proper SEO techniques, it’s not recommended that you try and do it yourself. However, with the help of a skilled SEO professional, or digital marketing agency, your website can rank high in SERPs, resulting in more visitors, engagement, and increased profits.
#4 Video is Crucial to Your Online Success
Last but certainly not least is how crucial video is to your online success. It’s no secret that video is a powerful marketing tool. In fact, Cisco forecasted that video would account for 82% of all internet traffic in 2021. So if you’re not already using video as part of your online marketing strategy, you’re missing out big time. Here are just a few reasons why video should be an integral part of your online presence:
- Video is engaging.
- Video helps you stand out from the competition.
- Video drives website traffic and conversions.
- Video builds brand awareness.
- Video enhances communication and customer service.
- Video is versatile and can be used in various ways.
- Video creates a solid emotional tie to your consumers.
Video is an incredibly engaging medium, and it’s a great way to show off your products or services and explain what sets you apart from the competition. So adding video to your online presence is a great way to help your business grow.
Conclusion
So, there you have it – four essential tools for creating a successful online presence. Of course, this is just the tip of the iceberg when it comes to digital marketing; if you’re looking for more information or want help putting together the right plan for your business online, schedule a consultation with Qapitial Consulting today. You Built It – We Scale It. www.qapitalconsulting.com or 480.382.0977
