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Published: July 15th, 2022
By Todd Taylor, Sr. Marketing Director – Qapital Consulting, LLC
In today’s digital age, online presence is more important than ever. A solid online presence will ensure your clients, prospects, and stakeholders understand your- why, how, what, and mission. If you’re reading this, there’s a good chance you have a small or medium-sized business. And if that’s the case, you should already know how important it is to have a solid online presence.
But if you’re like many small business owners, you’re still unsure why. You may have a website, but does that mean you’re successful online? Even if you’re not selling anything online, having a website and an active social media presence will let customers know that your business is credible and legitimate. And if you are selling products or services online, your website and social media accounts are essential for both marketing and customer service. So now that we know why an online presence is so important, there are many ways to improve your online presence, so let’s look at three best practices that will help get you there.
#1 Building A Good Web Design For Your Business
A properly designed website conveys to customers that you’re a professional business and take your work seriously. It also makes it easier for customers to find you online, increasing your chances of getting new business. So, what are some of the best practices when designing your website? The first thing to remember is that all three top search engines recommend that your website provides relevant and engaging content and that your branding is consistent with all other marketing avenues. These assets also include and none digital aids. The next thing to remember is that sometimes less is more. Packing your website with too much information can actually work against you. HubSpot recommends these top nine guidelines when developing your website in 2022: 9 Guidelines For Your Website
When starting or running a small business, ensuring your website looks great and is easy to use is essential. If you are unsure how to obtain these guidelines, look for a digital marketing agency in Phoenix that can help you with all aspects of your web design, from creating a buyer’s journey to a custom layout and optimizing your website for search engines.
So, there you have it – four essential tools for creating a successful online presence. Of course, this is just the tip of the iceberg when it comes to digital marketing; if you’re looking for more information or want help putting together the right plan for your business online, schedule a consultation with Qapitial Consulting today. You Built It – We Scale It. www.qapitalconsulting.com or 480.382.0977