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WordPress vs. Squarespace. Which Works Best For My Business In 2022?
Published: June 30th, 2022
By Todd Taylor, Sr. Marketing Director – Qapital Consulting, LLC
As a small business or entrepreneur, you have many options when it comes to choosing a website builder. We will look at two of the top builders out there today: WordPress and Squarespace. Which is better for your business in 2022? It’s a tricky question because both platforms have advantages and disadvantages. In this blog post, we’ll break down the pros and cons of each platform so you can make an informed decision about which one is right for you. Let’s get started!
Is WordPress Still Relevant In 2022?
If you’re reading this, there’s a good chance you’re familiar with WordPress. It’s one of the world’s most popular content management systems (CMS), used by millions of people and businesses for everything from simple blogs to complex websites. It is estimated that about 42% of all live websites online are built on WordPress. But you may not know WordPress is open-source software, meaning it’s accessible to anyone. It’s a popular choice for digital marketing agencies that offer website development because it’s easy to use and highly customizable. WordPress also allows using some of the top plugins and themes to help you get the most out of your website, making it an excellent option to consider if you’re looking for a versatile platform that can be adapted to your growing needs.
WordPress uses themes and plugins to add functionality and styling to your site. There are many to choose from, and here are our top five suggestions for every website:
- Elementor – Theme builder
- Yoast SEO – Powerful Onsite SEO tool
- Wordfence Security – Firewall & Malware
- WooCommerce – eCommerce functionality
- Google Site Kit – Tracking organic growth and conversions
Some business owners may prefer to build their own websites. But as the saying goes, “we don’t know what we don’t know.” What if you’re not comfortable making your site or are unsure how effective your website will be in reaching your target market? It’s frustrating when your business isn’t taking off online. Yet, many other companies are growing faster than yours and seem more successful in their online endeavors. It kinda leaves you scratching your head wondering, what do they know that I don’t? If this is your experience, working with a digital marketing agency might make more sense.
Why Are Entrepreneurs and Business Owners Attracted To Squarespace?
No platform is perfect, but some come close. Squarespace is one of those platforms. It’s a closed-source platform that is newer to the scene, but it has quickly gained a following among entrepreneurs and small business owners for its simple user interface and wide range of templates. While it may not be as customizable as some open-source platforms, Squarespace offers a more polished and professional look that can be difficult to achieve with other tools.
Because Squarespace is a closed-source platform, it is not easily customizable. Its sleek and modern design makes it easy to create an online presence. However, Squarespace does come with some limitations – so be sure to weigh your options before making a decision. Something to keep in mind, easy isn’t always better. There are ways to use some WordPress plugins with your Squarespace website, but if you are unsure how to make this happen, it’s best to find a digital marketing agency in Phoenix that can help.
The Benefits Of WordPress CMS As A Website Platform
Compared to other CMSs, WordPress offers more themes and plugins to choose from, making it easier to create a website that suits your needs. Additionally, the WordPress community is one of the largest and most active online, meaning you can find help easily if needed. So if you’re looking for a platform that will give you freedom and flexibility in creating your website, WordPress is undoubtedly worth considering.
Choosing Squarespace As A Website Platform
If you are looking for an easier way to create and manage your website, then Squarespace may be your solution. Squarespace is a platform that allows users to create and manage their websites without having to learn coding or design. In minutes, you can have a professional-looking website up and running. Squarespace offers a wide range of templates and themes, so you can probably find the perfect look for your business. However, something to consider is SEO (search engine optimization). Unless you are familiar with the processes, procedures, and best practices, you may miss the mark of landing on the coveted first page of any search engine. This isn’t the “field of dreams, where if you build it, they will come.”
Summary - TLDR
So, which platform should you choose for your website? Ultimately, it depends on your needs and what you want your website to do. WordPress is an open-source CMS platform that has been around for a long time and is very customizable with a large community of developers behind it. Squarespace is a closed-source platform that is newer to the scene but easier to use and sets up in minutes. If you’re still unsure which platform is right for you or need help getting started, Qapitial Consulting can help you decide which platform is best for your business and set up your website, so it looks great and functions perfectly. Contact us today to learn more at 480.382.0977 or www.qapitalconsulting.com.
